I wasn't sure what to blog about today, and it will not really bring thoughts afresh, but I have just seen this surface on Twitter, and it really has to be shared.
Darren Mackie, for those that don't know (people that do know should probably get out a little bit more) is a striker for Aberdeen FC. That is why you really shouldn't know who he is, but anyway, we all know footballers like to prove that they don't just train for a couple of hours a day and get paid loads. So they get involved in community projects, charity work or other activities.
It's good PR for them, and I expect for a place like Aberdeen any footballer will be very well known. Which is why it's no surprise why Mackie is on this website, but it is a huge wonder why they let him do this.
Here is a screen shot, but I suggest you follow the link
So it is a website for the local school, and they have 'Reading Champions', people in the school or local community that champion reading as a source of knowledge. I don't think Mackie has quite got the grasp of it. Leading to huge hilarity at his expense.
Footballers are not given great press re: their intelligence, so when given this kind of opportunity they really should take it. But this only enforces the stereotype to a new level.
I suggest Mackie gets new PR. Pretty rapidly.
If you want to see quite how bad it is, compare it to 'Emma', a pupil at the school who is also a reading champion.
Darren Mackie, for those that don't know (people that do know should probably get out a little bit more) is a striker for Aberdeen FC. That is why you really shouldn't know who he is, but anyway, we all know footballers like to prove that they don't just train for a couple of hours a day and get paid loads. So they get involved in community projects, charity work or other activities.
It's good PR for them, and I expect for a place like Aberdeen any footballer will be very well known. Which is why it's no surprise why Mackie is on this website, but it is a huge wonder why they let him do this.
Here is a screen shot, but I suggest you follow the link
Footballers are not given great press re: their intelligence, so when given this kind of opportunity they really should take it. But this only enforces the stereotype to a new level.
I suggest Mackie gets new PR. Pretty rapidly.
If you want to see quite how bad it is, compare it to 'Emma', a pupil at the school who is also a reading champion.
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